{"id":3323,"date":"2025-05-20T11:08:01","date_gmt":"2025-05-20T11:08:01","guid":{"rendered":"https:\/\/netmarketingforyou.hu\/?p=3323"},"modified":"2025-05-30T12:07:01","modified_gmt":"2025-05-30T12:07:01","slug":"hogyan-befolyasoljak-a-linkek-a-helyi-keresesi-eredmenyeket","status":"publish","type":"post","link":"https:\/\/netmarketingforyou.hu\/sk\/hogyan-befolyasoljak-a-linkek-a-helyi-keresesi-eredmenyeket\/","title":{"rendered":"Ako odkazy ovplyv\u0148uj\u00fa v\u00fdsledky miestneho vyh\u013ead\u00e1vania?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3323\" class=\"elementor elementor-3323\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba3c506 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba3c506\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4708002\" data-id=\"4708002\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf9382a elementor-widget elementor-widget-text-editor\" data-id=\"cf9382a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAz organikus SEO kamp\u00e1nyokban a link\u00e9p\u00edt\u00e9s fontoss\u00e1ga j\u00f3l ismert. De vajon <strong>ugyanilyen hat\u00e1ssal van a helyi (Local Pack) tal\u00e1latokra is?<\/strong> Joy Hawkins SEO szak\u00e9rt\u0151 tesztsorozatot v\u00e9gzett, hogy ezt kider\u00edtse, \u00e9s az eredm\u00e9nyek meglep\u0151ek voltak.\n<h2>Mi az a Local Pack?<\/h2>\nA Google keres\u00e9si eredm\u00e9nyeiben a &#8222;plumber near me&#8221; (v\u00edzvezet\u00e9k-szerel\u0151 a k\u00f6zelemben) t\u00edpus\u00fa keres\u00e9sekre gyakran egy h\u00e1rom elem\u0171 t\u00e9rk\u00e9pes blokk (Local Pack) jelenik meg a tal\u00e1latok tetej\u00e9n. Ez tartalmazza a v\u00e1llalkoz\u00e1sok nev\u00e9t, \u00e9rt\u00e9kel\u00e9seit \u00e9s el\u00e9rhet\u0151s\u00e9g\u00e9t. Az alatta megjelen\u0151 lista pedig a hagyom\u00e1nyos <strong>organikus tal\u00e1latok<\/strong>.\n<h2>K\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 algoritmus<\/h2>\nFontos meg\u00e9rteni, hogy <strong>az organikus \u00e9s a Local Pack tal\u00e1latok elt\u00e9r\u0151 algoritmusokkal m\u0171k\u00f6dnek<\/strong>. A rangsorol\u00e1si t\u00e9nyez\u0151k k\u00f6z\u00f6tt van \u00e1tfed\u00e9s, de az egyes elemek s\u00falya elt\u00e9r. A link\u00e9p\u00edt\u00e9s hat\u00e1s\u00e1t is ez\u00e9rt k\u00fcl\u00f6n-k\u00fcl\u00f6n kell vizsg\u00e1lni.\n<h2>K\u00eds\u00e9rlet a link\u00e9p\u00edt\u00e9s hat\u00e1s\u00e1nak vizsg\u00e1lat\u00e1ra<\/h2>\nJoy csapata egy egyszer\u0171 k\u00eds\u00e9rletet v\u00e9gzett: <strong>egy darab linket helyeztek el<\/strong> a saj\u00e1t weboldalukr\u00f3l (sterlingsky.ca) egy aloldalra, amely kor\u00e1bban nem szerepelt j\u00f3l a tal\u00e1latok k\u00f6z\u00f6tt, gyenge tartalommal \u00e9s &#8222;Home&#8221; c\u00edmmel rendelkezett.\n\nA link <strong>kulcsszavas anchor texttel<\/strong> volt ell\u00e1tva. A c\u00e9l az volt, hogy megn\u00e9zz\u00e9k, milyen hat\u00e1sa van ennek az egyetlen linknek az organikus \u00e9s a helyi tal\u00e1latokra.\n<h2>Eredm\u00e9nyek<\/h2>\n<ul>\n \t<li><strong>Organikus tal\u00e1latok:<\/strong> Az oldal <strong>a 10. helyr\u0151l a 3. helyre ugrott<\/strong> t\u00f6bb poz\u00edci\u00f3ban is \u2013 m\u00e1r n\u00e9h\u00e1ny h\u00e9ttel a link elhelyez\u00e9se ut\u00e1n.<\/li>\n \t<li><strong>Local Pack:<\/strong> Csak <strong>egy poz\u00edci\u00f3t javult<\/strong> a helyi rangsorol\u00e1s.<\/li>\n<\/ul>\n<h2>\u010co to znamen\u00e1 pre miestne podniky?<\/h2>\nHa v\u00e1llalkoz\u00e1sod f\u0151k\u00e9nt <strong>Local Pack tal\u00e1latokb\u00f3l kap \u00fcgyfeleket<\/strong>, akkor nem sz\u00fcks\u00e9ges sok p\u00e9nzt link\u00e9p\u00edt\u00e9sre k\u00f6lteni \u2013 a helyi t\u00e9nyez\u0151k fontosabbak (pl. \u00e9rt\u00e9kel\u00e9sek, Google C\u00e9gem optimaliz\u00e1l\u00e1s, helyi relevancia).\n\nHa viszont a <strong>weboldalad organikus tal\u00e1latai<\/strong> hozz\u00e1k az \u00fcgyfelek t\u00f6bbs\u00e9g\u00e9t, akkor \u00e9rdemes <strong>nagyobb hangs\u00falyt fektetni a link\u00e9p\u00edt\u00e9sre<\/strong>. Ebben az esetben kulcsszavas linkekkel, \u00e9rt\u00e9kes tartalmakkal \u00e9s j\u00f3 min\u0151s\u00e9g\u0171 hivatkoz\u00e1sokkal lehet jelent\u0151sen jav\u00edtani az organikus poz\u00edci\u00f3kon.\n<h2>Z\u00e1ver<\/h2>\nA link\u00e9p\u00edt\u00e9s m\u00e9g mindig <strong>fontos eszk\u00f6z az organikus rangsorol\u00e1sban<\/strong>, de <strong>a helyi SEO-n\u00e1l kisebb a s\u00falya<\/strong>. A kulcsszavas horgonysz\u00f6veg tov\u00e1bbra is sz\u00e1m\u00edt, \u00e9s egyetlen j\u00f3l elhelyezett link is jelent\u0151s hat\u00e1ssal lehet.\n\n<em>Ha t\u00f6bbet szeretn\u00e9l tudni a helyi SEO-r\u00f3l, pr\u00f3b\u00e1ld ki a Moz Local eszk\u00f6zt, amely seg\u00edt jav\u00edtani a l\u00e1that\u00f3s\u00e1godat a t\u00e9rk\u00e9pes tal\u00e1latokban.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8d1905 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8d1905\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6834a95\" data-id=\"6834a95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa878c5 elementor-widget elementor-widget-image\" data-id=\"fa878c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"810\" height=\"540\" src=\"https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-1024x683.jpg\" class=\"attachment-large size-large wp-image-3396\" alt=\"\" srcset=\"https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-1024x683.jpg 1024w, https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-300x200.jpg 300w, https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-768x512.jpg 768w, https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-120x80.jpg 120w, https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-1536x1024.jpg 1536w, https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-2048x1365.jpg 2048w, https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-18x12.jpg 18w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Az organikus SEO kamp\u00e1nyokban a link\u00e9p\u00edt\u00e9s fontoss\u00e1ga j\u00f3l ismert. De vajon ugyanilyen hat\u00e1ssal van a helyi (Local Pack) tal\u00e1latokra is? Joy Hawkins SEO szak\u00e9rt\u0151 tesztsorozatot v\u00e9gzett, hogy ezt kider\u00edtse, \u00e9s az eredm\u00e9nyek meglep\u0151ek voltak. Mi az a Local Pack? A Google keres\u00e9si eredm\u00e9nyeiben a &#8222;plumber near me&#8221; (v\u00edzvezet\u00e9k-szerel\u0151 a k\u00f6zelemben) t\u00edpus\u00fa keres\u00e9sekre gyakran egy h\u00e1rom [&hellip;]<\/p>\n<\/p><div class=\"more-link\"><a href=\"https:\/\/netmarketingforyou.hu\/sk\/hogyan-befolyasoljak-a-linkek-a-helyi-keresesi-eredmenyeket\/\" class=\"btn btn-small btn--dark btn-hover-shadow\"><span class=\"text\">Continue Reading<\/span><i class=\"seoicon-right-arrow\"><\/i><\/a><\/div>","protected":false},"author":4,"featured_media":3396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/posts\/3323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/comments?post=3323"}],"version-history":[{"count":13,"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/posts\/3323\/revisions"}],"predecessor-version":[{"id":3421,"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/posts\/3323\/revisions\/3421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/media\/3396"}],"wp:attachment":[{"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/media?parent=3323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/categories?post=3323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/tags?post=3323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}