{"id":3323,"date":"2025-05-20T11:08:01","date_gmt":"2025-05-20T11:08:01","guid":{"rendered":"https:\/\/netmarketingforyou.hu\/?p=3323"},"modified":"2025-05-30T12:07:01","modified_gmt":"2025-05-30T12:07:01","slug":"ako-odkazy-ovplyvnuju-vysledky-miestneho-vyhladavania","status":"publish","type":"post","link":"https:\/\/netmarketingforyou.hu\/sk\/ako-odkazy-ovplyvnuju-vysledky-miestneho-vyhladavania\/","title":{"rendered":"Ako odkazy ovplyv\u0148uj\u00fa v\u00fdsledky miestneho vyh\u013ead\u00e1vania?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3323\" class=\"elementor elementor-3323\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba3c506 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba3c506\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4708002\" data-id=\"4708002\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf9382a elementor-widget elementor-widget-text-editor\" data-id=\"cf9382a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tV\u00fdznam budovania odkazov v organick\u00fdch kampaniach SEO je dobre zn\u00e1my. Ale je to <strong>m\u00e1 rovnak\u00fd \u00fa\u010dinok na z\u00e1sahy lok\u00e1lneho bal\u00edka?<\/strong> Odborn\u00edk na SEO Joy Hawkins vykonal s\u00e9riu testov, aby to zistil, a v\u00fdsledky boli prekvapuj\u00face.\n<h2>\u010co je miestny bal\u00edk?<\/h2>\nVo v\u00fdsledkoch vyh\u013ead\u00e1vania Google sa pri vyh\u013ead\u00e1van\u00ed, ako napr\u00edklad \u201ein\u0161talat\u00e9r v mojom okol\u00ed\u201d, \u010dasto zobrazuje blok troch polo\u017eiek mapy (Local Pack) v hornej \u010dasti v\u00fdsledkov. Ten obsahuje n\u00e1zov podniku, recenzie a kontaktn\u00e9 \u00fadaje. Ni\u017e\u0161ie uveden\u00fd zoznam je tradi\u010dn\u00fd <strong>organick\u00e9 v\u00fdsledky<\/strong>.\n<h2>Dva r\u00f4zne algoritmy<\/h2>\nJe d\u00f4le\u017eit\u00e9 pochopi\u0165, \u017ee <strong>organick\u00e9 v\u00fdsledky a v\u00fdsledky Local Pack pracuj\u00fa s r\u00f4znymi algoritmami<\/strong>. Faktory hodnotenia sa prekr\u00fdvaj\u00fa, ale v\u00e1ha jednotliv\u00fdch prvkov sa l\u00ed\u0161i. Vplyv budovania prepojen\u00ed by sa preto mal posudzova\u0165 samostatne.\n<h2>Experiment na testovanie vplyvu budovania odkazov<\/h2>\nJoyov t\u00edm uskuto\u010dnil jednoduch\u00fd experiment: <strong>bol umiestnen\u00fd kus odkazu<\/strong> z ich vlastnej webovej str\u00e1nky (sterlingsky.ca) na podstr\u00e1nku, ktor\u00e1 sa predt\u00fdm vo v\u00fdsledkoch neumiest\u0148ovala dobre, mala slab\u00fd obsah a n\u00e1zov \u201eHome\u201d.\n\nOdkaz <strong>s textom kotvy s k\u013e\u00fa\u010dov\u00fdm slovom<\/strong> bol vybaven\u00fd. Cie\u013eom bolo zisti\u0165, ak\u00fd vplyv m\u00e1 tento jedin\u00fd odkaz na organick\u00e9 a miestne v\u00fdsledky.\n<h2>V\u00fdsledky<\/h2>\n<ul>\n \t<li><strong>Organick\u00e9 hity:<\/strong> Str\u00e1nka <strong>posko\u010dil z 10. na 3. miesto<\/strong> na viacer\u00fdch miestach - len nieko\u013eko t\u00fd\u017ed\u0148ov po umiestnen\u00ed odkazu.<\/li>\n \t<li><strong>Miestne balenie:<\/strong> Iba <strong>sa zlep\u0161il o jednu poz\u00edciu<\/strong> miestny rebr\u00ed\u010dek.<\/li>\n<\/ul>\n<h2>\u010co to znamen\u00e1 pre miestne podniky?<\/h2>\nAk je va\u0161a firma preva\u017ene <strong>Miestny bal\u00edk z\u00edskava z\u00e1kazn\u00edkov z hitov<\/strong>, nemus\u00edte vynaklada\u0165 ve\u013ea pe\u0148az\u00ed na budovanie prepojen\u00ed - d\u00f4le\u017eitej\u0161ie s\u00fa miestne faktory (napr. hodnotenia, optimaliz\u00e1cia slu\u017eby Google My Business, miestna relevantnos\u0165).\n\nNa druhej strane, ak <strong>organick\u00e9 v\u00fdsledky pre va\u0161u webov\u00fa str\u00e1nku<\/strong> v\u00e1m prinesie v\u00e4\u010d\u0161inu z\u00e1kazn\u00edkov, stoj\u00ed za to <strong>v\u00e4\u010d\u0161\u00ed d\u00f4raz na budovanie odkazov<\/strong>. V tomto pr\u00edpade m\u00f4\u017eu odkazy na k\u013e\u00fa\u010dov\u00e9 slov\u00e1, hodnotn\u00fd obsah a kvalitn\u00e9 odkazy v\u00fdrazne zlep\u0161i\u0165 va\u0161e organick\u00e9 umiestnenie.\n<h2>Z\u00e1ver<\/h2>\nBudovanie prepojen\u00ed je st\u00e1le <strong>d\u00f4le\u017eit\u00fd n\u00e1stroj pre organick\u00e9 hodnotenie<\/strong>, sk <strong>men\u0161ia v\u00e1ha ako lok\u00e1lne SEO<\/strong>. Text kotvy k\u013e\u00fa\u010dov\u00e9ho slova je st\u00e1le d\u00f4le\u017eit\u00fd a jeden dobre umiestnen\u00fd odkaz m\u00f4\u017ee ma\u0165 v\u00fdznamn\u00fd vplyv.\n\n<em>Ak sa chcete dozvedie\u0165 viac o lok\u00e1lnej SEO optimaliz\u00e1cii, vysk\u00fa\u0161ajte n\u00e1stroj Moz Local, ktor\u00fd v\u00e1m pom\u00f4\u017ee zlep\u0161i\u0165 vidite\u013enos\u0165 vo v\u00fdsledkoch vyh\u013ead\u00e1vania na map\u00e1ch.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8d1905 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8d1905\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6834a95\" data-id=\"6834a95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa878c5 elementor-widget elementor-widget-image\" data-id=\"fa878c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"810\" height=\"540\" src=\"https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-1024x683.jpg\" class=\"attachment-large size-large wp-image-3396\" alt=\"\" srcset=\"https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-1024x683.jpg 1024w, https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-300x200.jpg 300w, https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-768x512.jpg 768w, https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-120x80.jpg 120w, https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-1536x1024.jpg 1536w, https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-2048x1365.jpg 2048w, https:\/\/netmarketingforyou.hu\/wp-content\/uploads\/2025\/05\/photonphoto171102591-min-18x12.jpg 18w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Az organikus SEO kamp\u00e1nyokban a link\u00e9p\u00edt\u00e9s fontoss\u00e1ga j\u00f3l ismert. De vajon ugyanilyen hat\u00e1ssal van a helyi (Local Pack) tal\u00e1latokra is? Joy Hawkins SEO szak\u00e9rt\u0151 tesztsorozatot v\u00e9gzett, hogy ezt kider\u00edtse, \u00e9s az eredm\u00e9nyek meglep\u0151ek voltak. Mi az a Local Pack? A Google keres\u00e9si eredm\u00e9nyeiben a &#8222;plumber near me&#8221; (v\u00edzvezet\u00e9k-szerel\u0151 a k\u00f6zelemben) t\u00edpus\u00fa keres\u00e9sekre gyakran egy h\u00e1rom [&hellip;]<\/p>\n<\/p><div class=\"more-link\"><a href=\"https:\/\/netmarketingforyou.hu\/sk\/ako-odkazy-ovplyvnuju-vysledky-miestneho-vyhladavania\/\" class=\"btn btn-small btn--dark btn-hover-shadow\"><span class=\"text\">Continue Reading<\/span><i class=\"seoicon-right-arrow\"><\/i><\/a><\/div>","protected":false},"author":4,"featured_media":3396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/posts\/3323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/comments?post=3323"}],"version-history":[{"count":13,"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/posts\/3323\/revisions"}],"predecessor-version":[{"id":3421,"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/posts\/3323\/revisions\/3421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/media\/3396"}],"wp:attachment":[{"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/media?parent=3323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/categories?post=3323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/netmarketingforyou.hu\/sk\/wp-json\/wp\/v2\/tags?post=3323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}