What is Technical SEO?
If you want your website not only to be accessible, but also to appear in search engine results, you first need to make sure that search engines can recognise and interpret it. No matter how rich and eye-catching a website is, if it cannot be crawled and indexed by search engines, it will remain virtually invisible to visitors. Technical search engine optimisation (SEO) helps to ensure that your website is properly structured, indexable and rankable, ensuring better visibility and search engine optimisation results.
Key elements of technical SEO
1. Mapping and indexing
Search engines use automated programs (web robots) to scan websites. The web robots crawl the pages and index their content so that they can appear in search engine results lists. If a page is not indexed correctly, it will not appear in searches.2. Optimising the mapping framework
Search engines use limited resources to crawl a website. If a lot of time is wasted crawling low-value pages, important pages may be left out of the indexing. To avoid this:- Delete unnecessary pages.
- Use noindex label on low-value content.
- Optimize your robots.txt file.
- Fix the internal linking.
3. Using HTTPS
HTTPS is a secure protocol that encrypts the exchange of data between the user and the website server. Search engines, especially Google, favour websites that use HTTPS and can rank higher in search results.4. Remove duplicate content
Duplicate content can cause confusion for search engines and affect the ranking of a website. You can avoid this:- Canonical tags which helps search engines determine which version is the primary one.
- with 301 redirection, which redirects duplicate pages to the original version.
- Noindex tag for low priority pages.
5. Optimisation of Core Web Vitals
Google is the Core Web Vitals metrics to measure the user experience. To optimize, pay attention to the following:- Maximum visual content (LCP): The loading time of the main content should not exceed 2.5 seconds.
- Next painting time (INP): The response time should be less than 200 ms.
- Cumulative Layout Change (CLS): Keep the visual stability of the page below 0.1.
6. Use of structured data
Structured data helps search engines to interpret the content of a page more accurately. For example, if you publish a recipe, the added structured data can help the page appear as a „featured snippet” or „rich match”.
Technical SEO audit
To keep your website up to date with the latest SEO requirements, it should be regularly checked and updated. Search engine algorithms are constantly changing, so if you don't keep your site's technical status up to date, it can easily fall down the search results rankings. A well-planned SEO audit will help you identify technical errors and fix them to keep your website fast, secure and properly indexable.- Audit frequency: Conduct an audit at least every 1-3 months.
- Audit steps: Create a checklist.
- Analysis and report: Examine the results of the audit and create improvement plans.
- Troubleshooting: Identify and fix the problems you find.
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