In recent years, we have seen the cost of Google Ads campaigns steadily increase.For example, from 2024 to 2025, the cost per lead (CPL) increased by an average of more than $51TTCT, while between 2023 and 2024, it jumped by $241TTCT. This trend is a challenge for many businesses. In this article, we explain what is behind the cost increase and [...]
Most online purchases are not the result of a rational decision, but of psychological processes. If you use these principles consciously in your marketing communications, website or advertising, you will not only get visitors, but real customers. 1. The effect of authority People trust people who they perceive as experts more. It makes sense to communicate professional credibility on your website and in your campaigns. Publicise your awards, publications and presentations. Use [...]
The importance of link building in organic SEO campaigns is well known, but does it have the same impact on local pack results? SEO expert Joy Hawkins conducted a series of tests to find out, and the results were surprising. What is a Local Pack? In Google search results, searches like „plumber near me” are often answered with a three [...]
Email marketing is one of the most effective digital tools if you do it right. But if you buy an email list out of desperation, you'll achieve the opposite of what you want: less trust, fewer opens and even penalties. In this article, we'll show you why it's wrong to buy an email list, and how you can build your own list that actually works - completely [...]
If your SEO is not making you money, it's not working well. Traffic, impressions and time on page alone aren't worth much if they don't increase your revenue. In this step-by-step guide, we'll show you how to find keywords that actually make money. 1.
For many websites, the technical background to search engine optimisation remains hidden - until a small mistake can drive traffic back. In this post, we highlight three common mistakes that even professional sites make, and that can dramatically improve their Google rankings if corrected. 1.
Search engine optimisation is not dead - it has just taken on a new role Recently, we have been seeing more and more claims in professional forums and social media that the time of search engine optimisation (SEO) is over. Many attribute this to the rise of artificial intelligence, others to the rise of generative search. The truth is that SEO has not disappeared - [...]
When you see a competitor ahead of you in Google results, it's natural to want to find out what keywords they rank better for than you. Keyword research is essential not only to improve your own strategy, but also to identify content gaps. 1 Identify your real competitors Online ≠ real life: physical business competitors are not necessarily the same as your organic search rivals. Service areas: [...]
What is Generative Search Engine Optimisation (GEO)? What is Generative SEO (GEO)? Search results generated by artificial intelligence are increasingly transforming the way people access information. Tools like ChatGPT, Gemini or Perplexity no longer just show links - they summarise the answers. Generative Search Engine Optimization, or GEO, provides just that [...]
When should you start search engine optimisation? When should you do search engine optimisation? Search engine optimisation (SEO) can be a crucial tool for ensuring long-term, organic growth. However, it does not provide an immediate return on investment in all business situations. In this guide, we review when it's a good idea to get started with SEO, and when it's better to start with other marketing channels. What are the basic conditions for effective SEO? Adequate web infrastructure.
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