How AI Content Detectors Work How AI Content Detectors Work A lot of tools promise to be able to distinguish AI-generated content from human-written content, but until recently I doubted that they actually work. Detecting AI-generated content is much more complicated than detecting old, „spun” or plagiarised content. The majority of AI texts can be considered original in some sense - not [...]
Branding | Content marketing When you think of SEO, branding is probably not the first thing that comes to mind. Instead, you think of things like keyword research, content or backlinks. Although often not realised, brand and SEO are directly related. In fact, increasing brand visibility is itself an element of SEO. Focusing on this has an impact [...]
1. Store name The name of your store will continue to serve as a ranking signal. However, it is important not to stuff it full of keywords, because: It does not inspire confidence in your customers. It doesn't build your offline brand (e.g. signage, vehicles, advertising). Google or other users may report it as spam. Tip: When starting a new business, it's a good idea to choose a name that includes your main keyword, but not [...]
Local SEO | Reputation Management Today's topic was inspired by a conversation with a local SEO expert friend who was talking to a restaurant owner. The owner of the restaurant rarely read or responded to online reviews because the negative sentiment of those reviews was a psychological burden for him. I have heard similar stories from many small business owners over the years. Such honest testimonies highlight the [...]
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