1. Name of the business
Your business name will still be used as a ranking signal. However, it's important not to stuff it full of keywords, because:
- It does not inspire confidence in customers.
- Does not build your offline brand (e.g. signage, vehicles, advertising).
- Google or other users may report it as spam.
Tip: When starting a new business, it's a good idea to choose a name that includes your main keyword, but not too specific if you're planning to expand.
Title 2
The address of your business is key for local searches:
- Proximity to the search user increases the chances of ranking.
- If your address is too far away from your target audience, it could be a ranking disadvantage.
- If the address of your business is outside the city boundary (red line) defined by Google, it will be harder for users searching for your city to find you.
Tip: If you're a service business, consider setting up a physical office where you can receive clients.
3. Categories
Make sure your primary category accurately reflects your main activity. Use additional categories to give a more complete picture of your business.
4. Website link
Linking a strong and reliable website to your Google Business Profile improves your chances of ranking locally. It is important that your website:
- Be user-friendly.
- Provide answers to customers' questions.
- Provide relevant content.
5. Opening hours
Opening hours have also become a ranking factor. If your shop is open when your competitors are closed, it can give you a significant advantage. Example.
6. Opinions
Customer reviews influence the ranking in a number of ways:
- Aggregated star rating.
- Number and freshness of reviews.
- Keywords appearing in the reviews.
It's important to keep encouraging your customers to write reviews and respond to all comments.
7. Properties
The information you can provide in the „Properties” field (e.g. „family business” or „minority-owned”) can give you a ranking advantage and make your business more attractive to buyers.
8. Services
The addition of services suggested by Google has been shown to improve local rankings in certain markets. Fill in as much detail as possible about your services!
9. Products
When you upload your products through Google Merchant Center, the „What's In Stock” section will appear on your profile and increase your chances of showing up in product searches.
10. Popular periods
Although you can't directly set popular periods, you can influence them by organising special offers or events at times when you want to increase traffic.
11. Menu items
For restaurants, it is particularly important that menu items are accurate. Even a simple typo correction can result in a dramatic improvement in rankings.
Summary
Google Business Profile optimisation has a direct impact on local search results and customer acquisition. Accurate completion and ongoing maintenance of the fields listed here can help your business stand out from the competition and attract more customers. Remember: accurate information and an active presence are essential for success.
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