For many websites, the technical background to search engine optimisation remains hidden - until a small mistake can drive traffic back. In this post, we highlight three common mistakes that even professional sites make, and that can dramatically improve their Google rankings if corrected.
1. Links that look like buttons but are not real
Many people use visual buttons in menus or to navigate around the site, but these are not technically real links. Often they are just a "button" or some kind of clickable element that Google may not notice. The result: incomplete internal links, lower rankings in the search engine.
What can be done?
- If a button takes you to another page, it is always real
<a href="">use the link. - A
should be left only for functions such as form submission.
2. Important images hidden in the background
Many people place visually important images - such as product photos or illustrations - as background images, but Google doesn't see them as a properly pasted image. So these images can be left out of search results.
Solution:
- The relevant images are always
<img src="...">format. - A
background-imagetype images should be left for decoration only (e.g. texture, mood background).
3. "Lazy" loading that Google can't read
Lazy loading of images is becoming more and more common because it speeds up the page. However, if the image only loads when the visitor scrolls down, Google may not find it - because it doesn't "scroll" like we do. So some images may miss indexing altogether.
Proposal:
- Important images should be loaded immediately, not just after scrolling.
- If you are using multiple image sizes (e.g. mobile and desktop), make sure that at least one image is available to the search engine by default.
Summary: small mistakes, serious consequences
Technical errors often go unnoticed, but they can have a big impact on how many people find your website from search engines. For this reason:
- If Google can't "read" your site properly, that can mean fewer visitors.
- Technical errors in images and links will undo the results in the long run.
- It is worth checking the site from time to time with the help of an expert to ensure that these problems are not hidden.
If you really want your website to be not only beautiful, but also commercially successful, pay attention to the technical basics - without them, the content can't succeed.
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