If your SEO is not making you money, it's not working well. Traffic, impressions and time on page alone aren't worth much if they don't increase your revenue. In this step-by-step guide, we'll show you how to find keywords that actually make money.
1. Don't fall for high search volume
Keywords with a high search volume often look tempting, but rarely bring the biggest return. They are typically:
- Informational queries (e.g. dominated by Wikipedia)
- Strongly competing key terms
- Searches for brand names
The real value often lies in the longer, more specific, so-called long-tail keywords.
2. Start with a "seed" keyword
The "seed" keywords are the foundation of your strategy. These are usually 1-2 words that describe your product or service.
Examples: "office chair", "knee brace", "PC components"
How to find these keywords?
- Think about how a customer would search for your product
- Analyse your competitors' keywords (e.g. using Moz Keyword Gap)
- Choose a term that is relevant to you AND has a meaningful search volume
3. Expand your keyword list
Once you have the funds in place, it's time to explore money-making opportunities:
- Use Google Autocomplete-(e.g. "best chair...")
- Use Keyword Explorert filtering by commercial/conversion intent
- Browse Reddit, Facebook groups or Quora - they reflect people's real problems
- Check out Google Search Console - what's driving traffic but not converting?
4. Group by search intent
The value of keywords is determined by the underlying search intent:
- Information: "how to clean..."
- Commercial: "best x brand"
- Transactional: "purchase", "order"
- Navigation: "Nike shoes webshop"
Focus mainly on trading and transactional intentions - these are what make the money.
5. Priority: what to focus on?
Arrange the keywords in order of importance:
- Product/service fit
- Realistic search volume - not too low, not too wide
- Moderate difficulty level (Keyword Difficulty)
- High click-through rate - avoids "zero-click" fields
- Revenue potential - even with a "high-mid-low" rating
6. Monitoring and optimisation
Remember: keyword research is an ongoing job. Watch:
- Which sites bring in revenue and traffic
- Is there a new option (e.g. in long-tail keywords)
- Whether it is worth updating the content based on new intentions or new offers
- New competitor keywords at least once a year
Summary
The money-making keywords are not hiding in the highest search numbers - but where the Intent strong. Use tools like Moz Keyword Explorer or Keyword Gap and focus on keywords that generate traffic AND revenue.
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