Local SEO | Link building
Link building can have a significant impact not only on organic search rankings, but also on local search results. In this article, we'll look at how links affect local search rankings and how you can make the most of your local SEO strategy. Learn how to use link building to increase your visibility and how to avoid common mistakes.
What is a local hit list?
The local results list is the section that appears at the top of Google's search results, containing profiles of local businesses. This includes reviews, a phone number and the option to call directly. It is important to understand that this is different from organic search results as they are powered by different algorithms.
Testing the algorithm
In order to understand the extent to which links influence local rankings, a series of tests were carried out. In one of the experiments, we created a new link to a website that had not previously carried out any SEO activity. The link contained keyword-rich anchor text, which significantly improved organic rankings.
How important are links in local rankings?
The results of the test showed that links are extremely important in organic search results, where referrals increased significantly. However, only minimal changes were observed in the local results list. This means that if your business relies heavily on local search listings, you should devote fewer resources to link building.
What does this mean for local businesses?
If your local SEO strategy is based on promoting organic search listings, the time and energy invested in link building can bring a significant return on investment. However, if you prefer to focus on local search listings, it's better to focus your resources elsewhere. Focus on providing quality content and relevant local information to your users to maximise visibility and reach.
Summary
Link building plays a key role in both organic and local rankings. For organic results, it can make a significant difference, while for local results it is more likely to make a minor difference. It is therefore important to consider which area you are more focused on when planning your strategy. A combination of effective link building practices and relevant local information can help to build better visibility and customer relationships.
We hope this summary has helped you better understand how to optimise your local and organic search strategy.
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