How to reach a global audience

China leads the global internet market with over 1 billion users, followed by India with nearly 700 million users. Brazil and Japan are also among the top 10 countries in the world with the most internet users.

That means a lot of users you can reach with your content. How? International SEO can help your content, products and services appear in global search results, so you can increase the reach of your business.

Lots of people are looking for content like yours, but if you don't target the right country (or language), they won't find you.

Key Findings

• International SEO involves creating unique URLs, translating content and getting backlinks from local sources.
• Businesses that experience significant international traffic or sales should focus on international SEO.
• Before you start, make sure you have the right resources and skills to implement the strategy.
• The right URL structure and accurate translations can have a big impact on results.
• Understanding the cultural context is key to keyword research.

What is International SEO?

International SEO is the process of increasing the visibility of websites in search engine results lists in different countries and languages.

Worldwide, Google is responsible for most search traffic. For example, 92.9% of search traffic in India and 87.84% in Italy comes from Google.

Why is International SEO important?

Many companies rely on international sales, and a proper international SEO strategy can help them reach these markets.

Google aims to provide users with the most relevant information. To do this, local searches are given a prominent place in the results list.

When is it Worth Starting Your International SEO Campaign?

The global e-commerce market offers huge opportunities, but it is important to consider whether the benefits outweigh the investment.

Before you launch your international SEO strategy, consider the following questions:

• Do you already have an international audience? Check out the audience section of Google Analytics.
• How are your competitors doing? Use a VPN to check the results lists of different countries.
• Do you have the right resources for international sales?

How can International SEO be done?

A well-planned strategy is essential for success.

You need to take the following steps:

• Identify your target countries and keywords.
• Select the appropriate URL structure (e.g. separate domain, subdomain or subdirectory).
• Translate and localise the content.
• Build local backlinks.

Summary

The world is full of potential visitors for whom your content can be valuable.

Rather than trying to reach them all at once, international SEO gives you the opportunity to target specific target markets by country and language.

Remember that the key to international SEO success is proper market research and the use of optimised strategies.